To write is to design with words, with letters. Which is what brand philosophers do. They translate the brand design into words. Brand designers generally can only express themselves through lines and vectors… and colors of course!
Sometimes brand designers dislike brand philosophers: “Too much talk, but not enough doing.” But a Brand is not only design, it is also literature, product and strategy. A car at a standstill is only an object. A car with a destiny, goal and timing is a car with a purpose, meaningful.